Interesting lecture on the relationship between creative thinking and play………..

Portsmouth and Southsea are a constant source of inspiration for creatives. This retro railway poster is available in the Southsea Gallery, Albert Road.

Good design makes a product useful.

Good design is aesthetic.

Good design makes a product understandable.

Good design is unobtrusive.

Good design is honest.

Good design is long-lasting.

Good design is thorough down to the last detail.

Good design is environmentally friendly.

Good design is as little design as possible

Creativity is about creating from zero. It is about unconcealing something that has previously been unseen and making it accessible. In this sense it is about risk, imagination and uncertainty. It is an attempt to cut through all the levels that modern human beings in our alienated western society add on to simplicity and essence. All real creative endeavor sets out to reach the most fundamental and the widest human experience without diluting anything. Creative expression at its most effective, most transformational, is maximum impact with minimum means. It leaves the most to the imagination.

Old style found typography above a shop

I saw this recently while I was out and about. It struck me that you rarely see this type of craftsmanship in modern signage. I guess  everything is that much more ephemeral and transitory these days.